IESE Cities in Motion Strategies is a research platform that was launched by the IESE Business School Center for Globalization and Strategy and the IESE Department of Strategy. Local people everywhere from Barcelona to the Isle of Skye protested that they couldn’t cope with such huge numbers of tourists and the damage they caused. Barcelona is a city which takes sustainable tourism seriously. EU (2018) Research for TRAN Committee - Overtourism: impact and possible policy responses; Goodwin H (2018) Managing Tourism in Barcelona 2nd Edition The tourism authorities in Barcelona appear to have finally taken onboard the complaints of residents and are taking steps to deal with it. The UNWTO defines overtourism as "the … If you have solutions for overtourism which you would like to see included here please email harold@haroldgoodwin.info Your contribution will be acknowledged. For example, the housing platform fairbnb, which takes a more sustainable approach to the sharing economy, was founded in Venice and is now growing in other European cities like Barcelona and Amsterdam that are also suffering from the effects of overtourism. Corporate Solutions ... Overtourism is another problem that comes with the growth of the global tourism industry. The initiative connects a worldwide network of city experts and specialized private companies with local administrations all over the world, with the goal of developing valuable ideas and innovative tools that … Even with a cap, the limit would mean as many as 2.3m people visiting a year, a figure still likely to test the island’s infrastructure. The first step to dealing with any problem is recognising that there is a problem in the first place. There is no shortage of solutions. More than 1.4 billion people are moving around the world every year, and they are growing at an exponential rate. The World Tourism Organisation predicts that by 2030 the international flow of tourists will exceed 2 billion.This very high number of people focus on a few tourist destinations in the world, which suffer from the excessive presence of tourists. According to UNWTO, Urban Tourism is "a type of tourism activity which takes place in an urban space with its inherent attributes characterized by non-agricultural based economy such as administration, manufacturing, trade and services and by being nodal points of transport. Overtourism in Barcelona . Barcelona has been a poster-child for overtourism for years. This report analyzes the perception of residents towards tourism in eight European cities – Amsterdam, Barcelona, Berlin, Copenhagen, Lisbon, Munich, Salzburg and Tallinn – and proposes 11 strategies and 68 measures to help understand and manage visitor’s growth in urban destinations. The Causes of overtourism. These tourists arrives in flocks during school holidays, summer weekends and when the cruise ships arrive. From the solutions I’ve listed above, I hope I’ve inspired you adopt some of them to avoid contributing to overtourism on your next trip. “Sustainability is no longer an option or brand attribute but rather an absolute commitment. Back in 2014 it told Italy it had until 2016 to act, or plan effective action, on a list of concerns, including the absence of a sustainable tourism strategy and any kind of coordinated approach to everything that makes Venice a place of ‘outstanding universal value’. Overtourism became a buzzword, and it’s not surprising that a backlash started. Overtourism is not a new problem in Venice. Some governments even stepped in, with talk of quotas on the numbers of visitors, flights or cruise ships. Reports. There are now all too many examples in popular destinations of what happens if we don’t embrace local culture and the differences to our own. 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